1613 N Spring St
Beaver Dam, WI 53916
+1 920-887-9999

Store Hours


Service Area(15 MILES)

Beaver Dam, Fox Lake, Horicon, Waupun, Columbus, Juneau

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What Real People Say About Us

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I had great experience there. Nelda went above and beyond to help me, she was just plain PHENOMINAL! I bought an adjustable bed there, she answered all my questions. Was to be delivered today, May 6 between Noon and 2pm. They arrived at 12:10, smooth delivery, Justin and Jordon , showed how it worked, etc, again very patient. If I could I would give 10 or more stars! I am one extremely satisfied customer! Thanks to all of you!
Judy -
Larry Sloan from Verlo in Beaver Dam was an exceptional sales representative! He was very friendly, knowledgeable, and helpful to us in selecting the right mattress.
Matthew -
I just got a mattress & box spring and a pillow from here and I was so shocked on how great of a deal for it!! I’m in loveee!! Nelda Machkovech was the nicest And most real sales person ever! She made the time there so fun! She helped me with getting the best mattress! I will always recommend her!
Lexi -
Verlo Mattress - Beaver Dam, WI
Our Shop in Beaver Dam
Meet the Owners
Verlo Mattress is a home-grown, Wisconsin-based company built on Midwestern values started in 1958 by two friends who began making custom-crafted mattresses for their furniture store in Illinois. Their mattresses soon proved even more popular than their furniture, earning a reputation for unbeatable value and comfort. Shortly thereafter, the headquarters were relocated to Wisconsin. The company was renamed by combining the first names of their wives: Verna + Lois = Verlo. More than 60 years later, we’re proud to stay true to our roots. We still make each mattress one at a time, delivering unbeatable values and quality that continues to set us apart.
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Sleep Even Better With Our Lifetime Comfort Guarantee
One of the most unique promises in the industry. If you want a softer or firmer feel, we can easily adjust your mattress according to your preferences, removing the risk of mattress shopping. Free during a qualifying period after purchase or for a nominal fee.
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Dare to Compare
At Verlo, we're the best place to buy a mattress for a simple reason. We want to help you find the perfect mattress to fit your comfort and budget.

Frequently Asked Questions

If you have a single-sided mattress, you do not have to flip your mattress. Simply rotate it to encourage even wear. Double-sided mattresses should be flipped and rotated.

Yes. Verlo can adjust most mattresses sold today, not just our own.

Then you’ll both be happy since Verlo can make one side firmer and the other side softer. Neither one of you will have to compromise on comfort.

A Comfort Adjustment entails either one of our local experts coming to your home or bringing your mattress back to our factory so we can open it and replace, add, or subtract different components to change its feel. For instance, we can add gel memory foam or latex foam to soften your mattress. On the flip side, we can make your mattress firmer by switching to firmer components.