2725 Dodge St
Dubuque, IA 52003
+1 563-585-0393

Store Hours


Service Area(15 MILES)

Dubuque, Platteville, Galena, Dyersville, Peosta, Asbury

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What Real People Say About Us

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Absolutely in LOVE with my V-7 mattress. It feels like I’m sleeping on a cloud and for the first time in a long time, I feel great when I wake up. The only problem I have is that now I never want to get out of bed! If you’re on the fence on purchasing a new bed, let this be the review that twists your arm. You will not be disappointed!
Lacy -
Great customer service with even better mattresses. I did not know what a great nights sleep was until I invested in a v9 firm pillow top mattress. Because of the amazing support, I wake up with a lot less aches and pains and feel well rested. I would highly recommend a Verlo mattress to everyone I know. My mattress is very tall unlike me, so I needed to get stairs to get in my bed. LOL!
Danielle -
I just bought the v11 king size adjustable bed and have already had a great improvement of sleep within the first few nights. Rod listened to what my sleeping issues were and took the time to explain the difference in each of the mattress types and it was obvious this one was the best for me. The delivery and set up were just as planned, the guys were professional and clearly explained how to use the adjustable base. All were thankful for my business. A great experience from the beginning to end. Thank you!!
Lynn -
Verlo Mattress - Dubuque, IA
Our Shop in Dubuque
Meet the Owners
Verlo Mattress is a home-grown, Wisconsin-based company built on Midwestern values started in 1958 by two friends who began making custom-crafted mattresses for their furniture store in Illinois. Their mattresses soon proved even more popular than their furniture, earning a reputation for unbeatable value and comfort. Shortly thereafter, the headquarters were relocated to Wisconsin. The company was renamed by combining the first names of their wives: Verna + Lois = Verlo. More than 60 years later, we’re proud to stay true to our roots. We still make each mattress one at a time, delivering unbeatable values and quality that continues to set us apart.
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Sleep Even Better With Our Lifetime Comfort Guarantee
One of the most unique promises in the industry. If you want a softer or firmer feel, we can easily adjust your mattress according to your preferences, removing the risk of mattress shopping. Free during a qualifying period after purchase or for a nominal fee.
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Dare to Compare
At Verlo, we're the best place to buy a mattress for a simple reason. We want to help you find the perfect mattress to fit your comfort and budget.

Frequently Asked Questions

If you have a single-sided mattress, you do not have to flip your mattress. Simply rotate it to encourage even wear. Double-sided mattresses should be flipped and rotated.

Yes. Verlo can adjust most mattresses sold today, not just our own.

Then you’ll both be happy since Verlo can make one side firmer and the other side softer. Neither one of you will have to compromise on comfort.

A Comfort Adjustment entails either one of our local experts coming to your home or bringing your mattress back to our factory so we can open it and replace, add, or subtract different components to change its feel. For instance, we can add gel memory foam or latex foam to soften your mattress. On the flip side, we can make your mattress firmer by switching to firmer components.