1523 E Us Hwy 14
Janesville, WI 53545
+1 608-754-9022

Store Hours


Service Area(15 MILES)

Janesville, Beloit, Newville, Clinton, Milton, Edgerton

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Let's Get Comfortable
Mattress 101
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What Real People Say About Us

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We have purchased 3 mattresses there now, the sales people are very helpful and the mattress you get when you go with Verlo is incredible. We currently have a V9 plush king-size in our bedroom, and a V3 queen plush in our camper. We love them so much and we would definitely recommend this business to everyone.
Kevin -
I went to every mattress store in town and I went back to Verlo because they offered the best quality at the lowest price.. They custom made my box spring in 2 days. The salesman even helped load it into my car. I will definitely shop there again.
Patrick -
Great customer service from the showroom to the delivery team. Quality, comfortable mattresses at reasonable prices-and made locally!
Bridget -
Verlo Mattress - Janesville, WI
Our Shop in Janesville
Meet the Owners
Verlo Mattress is a home-grown, Wisconsin-based company built on Midwestern values started in 1958 by two friends who began making custom-crafted mattresses for their furniture store in Illinois. Their mattresses soon proved even more popular than their furniture, earning a reputation for unbeatable value and comfort. Shortly thereafter, the headquarters were relocated to Wisconsin. The company was renamed by combining the first names of their wives: Verna + Lois = Verlo. More than 60 years later, we’re proud to stay true to our roots. We still make each mattress one at a time, delivering unbeatable values and quality that continues to set us apart.
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Sleep Even Better With Our Lifetime Comfort Guarantee
One of the most unique promises in the industry. If you want a softer or firmer feel, we can easily adjust your mattress according to your preferences, removing the risk of mattress shopping. Free during a qualifying period after purchase or for a nominal fee.
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Dare to Compare
At Verlo, we're the best place to buy a mattress for a simple reason. We want to help you find the perfect mattress to fit your comfort and budget.

Frequently Asked Questions

If you have a single-sided mattress, you do not have to flip your mattress. Simply rotate it to encourage even wear. Double-sided mattresses should be flipped and rotated.

Yes. Verlo can adjust most mattresses sold today, not just our own.

Then you’ll both be happy since Verlo can make one side firmer and the other side softer. Neither one of you will have to compromise on comfort.

A Comfort Adjustment entails either one of our local experts coming to your home or bringing your mattress back to our factory so we can open it and replace, add, or subtract different components to change its feel. For instance, we can add gel memory foam or latex foam to soften your mattress. On the flip side, we can make your mattress firmer by switching to firmer components.