935 Green Bay Rd
Sturgeon Bay, WI 54235
+1 920-743-8877

Store Hours


Service Area(15 MILES)

Sturgeon Bay, Algoma, Egg Harbor, Fish Creek, Sister Bay

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Let's Get Comfortable
Mattress 101
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What Real People Say About Us

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We ordered a custom mattress for our camper because the mattresses that come with campers are built for portability over comfort. We couldn’t be more pleased with the result. Delivery was prompt, as promised, and the delivery team were very professional. We absolutely love our new mattress.
Catherine -
I have been a Verlo fan for decades. This store ranks #1 in local bed supplies for a reason. It is organized, spotless, and has sales people who are both realistic and knowledgeable. My husband and i got supplies for our guest room in less than 20 minutes. We were educated in new allergy protective covers which we purchased along with a bed. It will be delivered on Saturday--a surprising and very accommodating day of the week. We were happy with all aspects of the shopping experience.
Robbi -
Went to Verlo mattress seeking a high quality mattress before our move. The sales manager Brandon showed us around and seemed very knowledgeable and professional. Through careful consideration we ended up going with the v7, the most comfortable mattress my wife and I have ever layed on. Overall, great mattress and experience at Verlo was top of the line.
Tom -
Verlo Mattress - Sturgeon Bay, WI
Our Shop in Sturgeon Bay
Meet the Owners
Verlo Mattress is a home-grown, Wisconsin-based company built on Midwestern values started in 1958 by two friends who began making custom-crafted mattresses for their furniture store in Illinois. Their mattresses soon proved even more popular than their furniture, earning a reputation for unbeatable value and comfort. Shortly thereafter, the headquarters were relocated to Wisconsin. The company was renamed by combining the first names of their wives: Verna + Lois = Verlo. More than 60 years later, we’re proud to stay true to our roots. We still make each mattress one at a time, delivering unbeatable values and quality that continues to set us apart.
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Sleep Even Better With Our Lifetime Comfort Guarantee
One of the most unique promises in the industry. If you want a softer or firmer feel, we can easily adjust your mattress according to your preferences, removing the risk of mattress shopping. Free during a qualifying period after purchase or for a nominal fee.
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Dare to Compare
At Verlo, we're the best place to buy a mattress for a simple reason. We want to help you find the perfect mattress to fit your comfort and budget.

Frequently Asked Questions

If you have a single-sided mattress, you do not have to flip your mattress. Simply rotate it to encourage even wear. Double-sided mattresses should be flipped and rotated.

Yes. Verlo can adjust most mattresses sold today, not just our own.

Then you’ll both be happy since Verlo can make one side firmer and the other side softer. Neither one of you will have to compromise on comfort.

A Comfort Adjustment entails either one of our local experts coming to your home or bringing your mattress back to our factory so we can open it and replace, add, or subtract different components to change its feel. For instance, we can add gel memory foam or latex foam to soften your mattress. On the flip side, we can make your mattress firmer by switching to firmer components.