4100 E Washington Ave
Madison, WI 53704
+1 608-242-4041

Store Hours


Service Area(15 MILES)

Madison, Cottage Grove, Stoughton, Sun Prairie, McFarland, and Monona

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What Real People Say About Us

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Buying a mattress at Verlo was the best experience we’ve had buying anything! We would highly recommend talking to Rick. He was amazing to work with. Very knowledgeable and doesn’t oversell. We highly recommend Verlo!
Sam -
After shopping around for a good mattress we were discouraged at the thought of having to spend over 5k. We ended up at Verlo where their mattresses were reasonably priced and we found the perfect mattress for us without breaking the bank. Delivery was right on time, quick and easy and professional. Love our new mattress.
Nisha -
We are very impressed with Verlo. Quite awhile back Verlo made us a custom size mattress for an antique guest bed! And, we love our Queen Verlo. Verlo's warranty and comfort guarantee is amazing! After several years (and a lot of use due to illness) we wanted our mattress to be firmer. They picked it up, adjusted it at the shop and returned it with minimum charge. Great service, great mattress, great company!!!
Claire Ann -
Verlo Mattress - Madison, WI
Our Shop in Madison
Meet the Owners
Verlo Mattress is a home-grown, Wisconsin-based company built on Midwestern values started in 1958 by two friends who began making custom-crafted mattresses for their furniture store in Illinois. Their mattresses soon proved even more popular than their furniture, earning a reputation for unbeatable value and comfort. Shortly thereafter, the headquarters were relocated to Wisconsin. The company was renamed by combining the first names of their wives: Verna + Lois = Verlo. More than 60 years later, we’re proud to stay true to our roots. We still make each mattress one at a time, delivering unbeatable values and quality that continues to set us apart.
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Sleep Even Better With Our Lifetime Comfort Guarantee
One of the most unique promises in the industry. If you want a softer or firmer feel, we can easily adjust your mattress according to your preferences, removing the risk of mattress shopping. Free during a qualifying period after purchase or for a nominal fee.
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Dare to Compare
At Verlo, we're the best place to buy a mattress for a simple reason. We want to help you find the perfect mattress to fit your comfort and budget.

Frequently Asked Questions

If you have a single-sided mattress, you do not have to flip your mattress. Simply rotate it to encourage even wear. Double-sided mattresses should be flipped and rotated.

Yes. Verlo can adjust most mattresses sold today, not just our own.

Then you’ll both be happy since Verlo can make one side firmer and the other side softer. Neither one of you will have to compromise on comfort.

A Comfort Adjustment entails either one of our local experts coming to your home or bringing your mattress back to our factory so we can open it and replace, add, or subtract different components to change its feel. For instance, we can add gel memory foam or latex foam to soften your mattress. On the flip side, we can make your mattress firmer by switching to firmer components.