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4100 E Washington Ave
Madison, WI 53704
(608)242-4041

Store Hours

Monday
10:00 AM - 6:00 PM
Tuesday
10:00 AM - 6:00 PM
Wednesday
10:00 AM - 6:00 PM
Thursday
10:00 AM - 6:00 PM
Friday
10:00 AM - 6:00 PM
Saturday
10:00 AM - 7:00 PM
Sunday
11:00 AM - 6:00 PM

Service Area (15 MILES)

Madison, Cottage Grove, Stoughton, Sun Prairie, McFarland, and Monona

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Our Shop in Madison
Mattress Store in East Madison
When you visit Verlo Mattress® of Madison East, WI, you'll discover a different kind of mattress store. As the only local mattress store with a Lifetime Comfort Guarantee, we're here to help you find a mattress that you'll love for years to come. And unlike other local mattress outlets, we make our mattresses right here in Madison, WI. Our owners, Carmen Strum and Cory Cunningham, are longtime residents of Madison, and are actively involved in the local community. We build each mattress to order, allowing us to make your mattress according to your needs and preferences. Located in Norman Acres, our mattress store proudly serves the entire east Madison area, including Cottage Grove, Stoughton, Sun Prairie, McFarland, and Monona, WI. We also operate a second location in Arbor Hills for customers in west Madison.
Madison's Local Mattress Store
At Verlo Mattress of Madison East, we take pride in providing a more comfortable, supportive, and restful sleep experience. To make this possible, we do things a little differently than other mattress outlets. Here are just a few of the ways that we set ourselves apart from other mattress stores. Verlo vCollections Our vCollection mattresses address different sleeping habits and preferences, with an easy-to-understand system for choosing the right mattress. Adjustable Comfort Each mattress at our mattress store can have its comfort setting adjusted in-store. This way, you get a mattress that's personalized to your comfort preferences. Lifetime Guarantee We provide in-store Comfort Adjustments for the lifetime of your mattress. This way, you can adjust its softness or firmness as your preferences change over time. Locally Made Every mattress we sell is made to order. By making each mattress locally, we reduce our carbon footprint and maintain high standards for craftsmanship. Eco-Friendly Materials We use CertiPUR-US® certified materials in our mattresses, and we're an exclusive seller of vLatex mattresses, which use 100% sustainably sourced latex. Custom Mattresses In addition to standard sizes like twin, twin XL, full, queen, king, and Cal king, we also make custom mattresses for boats, RVs, antique beds, and more!
Experience Verlo Mattress of Madison East
Ready for a better sleep experience? Take your first step toward a better night's sleep with a visit to Verlo Mattress of East Madison. Our mattress store contains a wide range of vCollection mattress models for you to try out. We make it easy to find the right mattress for your needs, with expert advice from our friendly Comfort Coaches. In addition to standalone mattresses, our mattress store also sells mattress sets and Verlo box springs. We also provide power adjustable bed bases, which pair perfectly with our vCollection mattresses. Visit our mattress store today or call Verlo Mattress of Madison East, WI at 608-242-4041 for more information about our mattresses!
Meet the Owners
Verlo Mattress is a home-grown, Wisconsin-based company built on Midwestern values started in 1958 by two friends who began making custom-crafted mattresses for their furniture store in Illinois. Their mattresses soon proved even more popular than their furniture, earning a reputation for unbeatable value and comfort. Shortly thereafter, the headquarters were relocated to Wisconsin. The company was renamed by combining the first names of their wives: Verna + Lois = Verlo. More than 60 years later, we’re proud to stay true to our roots. We still make each mattress one at a time, delivering unbeatable values and quality that continues to set us apart.
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Sleep Even Better With Our Lifetime Comfort Guarantee
One of the most unique promises in the industry. If you want a softer or firmer feel, we can easily adjust your mattress according to your preferences, removing the risk of mattress shopping. Free during a qualifying period after purchase or for a nominal fee.
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Dare to Compare
At Verlo, we're the best place to buy a mattress for a simple reason. We want to help you find the perfect mattress to fit your comfort and budget.

Frequently Asked Questions

If you have a single-sided mattress, you do not have to flip your mattress. Simply rotate it to encourage even wear. Double-sided mattresses should be flipped and rotated.

Yes. Verlo Mattress® is one of the few companies that still offers double-sided mattresses. Most of our mattresses can be built in a double-sidded configuration. Reference our website or local store for more information.

Yes. Verlo can adjust most mattresses sold today, not just our own.

Then you’ll both be happy since Verlo can make one side firmer and the other side softer. Neither one of you will have to compromise on comfort.

A Comfort Adjustment entails either one of our local experts coming to your home or bringing your mattress back to our factory so we can open it and replace, add, or subtract different components to change its feel. For instance, we can add gel memory foam or latex foam to soften your mattress. On the flip side, we can make your mattress firmer by switching to firmer components.